Last week Facebook announced they’d be making their ‘Facebook Wi-Fi’ service available on more routers (the device that connects your home/business to the internet and makes the internet available via Wi-Fi).
If you haven’t heard about Facebook Wi-Fi yet – it’s a service which will allow customers to ‘check-in’ to your store via Facebook and in return they will receive free Wi-Fi internet whilst in or around your store.
This represents a ‘win-win’ scenario – you get more customers telling their friends they’re at your store and the customer gets to save their mobile internet bandwidth.
We’re assuming you won’t get too many ‘free-loaders’ hanging out the back of your store leeching on the free Wi-Fi, but if they’re broadcasting your business to their friends, would you really mind?
This is of course assuming Facebook would disallow people from hiding such updates, which is very easy to do – with every update you write, you can select who will see the update. One of the settings is ‘only me’.
It seems like a very interesting concept, one that will benefit the business owner and customer, for as long as we live in a world where mobile internet bandwidth is limited and relatively slow.
Will you be implementing Facebook Wi-Fi at your business when it’s available in your area?