What would it mean for your business, if your new website consistently generated you lots of new leads every single day?
Here’s a scary statistic that’s recently come to light…almost 80% of Kiwi business owners fail to see any meaningful return on their website investment.
You see, most New Zealand web design companies are still doing websites and digital marketing the old fashioned way. They’ll design and build your website first, and only after the website goes live will they start looking at ways to advertise and use SEO to get traffic and customers.
This process used to work fine in 2006, but now we’re in 2016 it results in a website that might look nice, but from a marketing perspective it’ll perform terribly!
Do you really just need a new Website?
… or do you actually want more Customers?
If you want your website to become your single best marketing channel, one that can always rely on to grow your customer base, then the process needs to start with a strategic marketing plan. This means reversing the web design process so that your marketing strategy is figured out before any web designing happens.
With Automate, we accomplish this by taking a deep dive into your market, your customers and competitors and identifying an approach that’ll uniquely work for your business and results in a website that’s strategically designed and built to sell your service.
Phase One: Marketing Strategy workshop
All our web design projects kick off with a Marketing Strategy workshop. This is where we engineer your USP and how it’ll be presented on your website. Here are some examples of what we’ll be working out…
- What makes your business unique? What makes your service offering the only logical choice when people compare you to your competitors?
- What are the key questions that your potential customers have and which should you focus on to create your “lead magnet” and build your email list? (a “lead magnet” is a free education resource you offer to prospects in exchange for their contact details.)
- What strategies are your competitors using? What other choices will your customers have (one of which will be doing nothing)?
- What does your current sales funnel look like? i.e. what’s step 1, step 2, step 3, etc…? If you don’t know, how are you going to build it?
- And that’s just getting started…
These kinds of questions aren’t ones your typical web design agency even considers. But without addressing these types of questions, you’re never going to end up with a website that performs.
Phase Two: Website Design & Copywriting
Once your marketing strategy and business positioning has been sorted, it’ll finally be time for the website development to start. Because all the groundwork will have been laid, instead of just getting another pretty website, your site will be built to specifically harness an online marketing strategy that’ll result in customer enquiries and phone calls. This means, depending on your industry, it’ll start getting results as soon as it goes live (in 48 hours or less).
And yes, through Automate your website will also look good as well! It’ll be professionally designed with a look & feel that makes your buesiness unique, while using tried and tested layout and structure that we know will convert high quality prospects for your particular industry.
As part of the Marketing Strategy workshop, we’ll also address your sales funnel and email marketing. This involves setting up email drip campaigns and possibly even a CRM for your sales team.
Phase Three: Ongoing Marketing
The whole reason for this approach is that once your website goes live the results will happen right away. This is because with Automate, marketing is never an after thought, in fact it’s always the primary concern. By the time your new website is live, we’ll already have worked out and started implementing the best digital marketing strategy for your business, right from the beginning.
That doesn’t mean the job finishes there, because a high performing website is never a static one. It needs to be tested, optimised and added to, in order to increase results and get even better returns on your investment. There is also ongoing work in optimising and managing your AdWords, Facebook Ads and SEO campaigns (all depending on what is right for your business based on your marketing strategy and business positioning).
Ready for Results? Let’s talk…
If you’re in a hurry, or on a tight budget, we are probably not the right web design agency for you. However, you’re ready to invest in a website and digital marketing strategy that’ll set your business as preeminent in your market you need to be talking to us!
For a very limited time we are offering FREE* 45-minute Website & Digital Marketing consultation where we analyse your current situation and give you a strategy to take away and implement to dominate your industry.
Free No-Obligation Website Marketing Consultation
Call us right now on (09) 950-3824 or fill in the form below, and we’ll get in touch from there.